What are you doing to improve your restaurant’s digital presence? Here are three key elements you must have in your digital marketing strategy:
Every restaurant should concentrate a lot of their digital marketing efforts on social media, especially Instagram. While Facebook is the biggest social media platform in the world, Instagram makes the perfect place to promote your menu and entice your patrons by posting mouth-watering photos of your meals.
So, what kind of content should you post? Use social media channels to let people know about specials and the most popular items in your menu. Another great idea is to schedule your posts at times when people are starting to feel hungry, like 11 a.m. or 4 p.m.
Try to engage with your customers as much as you can. Ask questions about which of your items they enjoy most, what could be added to your menu, and if they have suggestions for improvements.
If you own a restaurant, it’s essential to have a website where your customers can find more information about your business. For example, you should make it easy for your patrons to see your menu, opening hours, and phone number.
In fact, displaying your menu online is a great idea because you can set expectations about price, and your servers won’t spend too much time having to explain which dishes and ingredients you serve. Remember that people eat with their eyes first, so you may want to cherry-pick the best photos that feature your food.
Do you have a space for events? Is your restaurant so popular that you often have a lineup at the door? Make yours and your patrons live easier by allowing them to book a table online.
Let’s face it: People will talk about your restaurant whether they like it or not. More precisely, your patrons will leave you reviews on Facebook, Google, Yelp, and other websites.
Even if you don’t agree with everything they say, you need to address each comment appropriately. When it comes to restaurants and their digital presence, nothing speaks louder than an establishment that ignores their clients’ feedback.
That’s why review management services are so vital: They can help you turn happy reviewers into brand advocates, and improve your relationship with unsatisfied customers.
Is your restaurant ready for a digital transformation? At Generation Digital, we help businesses grow and scale through our solutions!